The Discourse of Food Blogs

Daniela Cesiri is Associate Professor in English Language and Translation in the Department of Linguistics and Comparative Cultural Studies at Ca’Foscari University of Venice, Italy.

Contents



List of figures



List of tables



Acknowledgments

Introduction



0.1. The language of/on food: state of the art



0.2. Blogs as narrative places to talk about food



0.3. This book

Part 1. Food Blogs: Introduction and Genre Analysis



Chapter One. Blogs and blogging. Origins, development and state of the art in linguistics and communication studies



1.1. Introduction



1.2. Origins and development of blogs

1.2.1. The digital divide and the ‘blogger’ profile



1.3. Blogs as (virtual) communities



1.4. Blogs as a genre of computer-mediated communication (CMC)



1.5. Socio-cultural issues in blogs



1.6. Blogs and the other web 2.0 media

1.6.1. Why study blogs?



1.7. Conclusions: blogs in this book

Chapter Two. Food blogs as a genre of computer-mediated communication



2.1. Introduction



2.2. Food blogs: overview and state of the art

2.2.1. Food blogs as communities



2.2.2. State of the art



2.3. The corpus

2.3.1. The food bloggers: profiles and demographics



2.4. Defining food blogs as a web-mediated genre



2.5. Genre theory and genre analysis



2.6. Genre analysis of the UK-FBs corpus

2.6.1. Searching for structural patterns: the ‘About Pages’



2.6.2. Searching for structural patterns: the ‘Recipes Sections’



2.7. General remarks

Part Two. Visual Analysis



Chapter Three. The visual analysis of food blogs



3.1. Introduction



3.2. Multimodal analysis: theoretical-methodological framework

3.2.1. Multimodal analyses of hypertexts and their application to food blogs



3.3. Multimodal analysis of the UK-FBs corpus: the homepages



3.4. Multimodal analysis of the UK-FBs corpus: the ‘About Pages’



3.5. Multimodal analysis of the UK-FBs corpus: the ‘Recipes Sections’



3.6. General discussion: metafunctions in the UK-FBs corpus

Part 2. Verbal Analysis



Chapter Four. The verbal discourse of food blogs: qualitative and quantitative analyses



4.1. Introduction



4.2. The UK-FBs corpus: stylistic description



4.3. Qualitative analysis

4.3.1. Key keywords in the ‘Recipes Sections’ sub-corpus



4.3.2. Miscellaneous keywords and their collocations



4.4. Sensory language in he UK-FBs corpus

4.4.1. The language of food and its appeal to the senses



4.4.2. Sensory language in the ‘Recipes Sections’ of the UK-FBs corpus



4.4. Lexical priming in food blogs



4.5. Final remarks

Part four. (Critical) Discourse Analysis and Pragmatic Implications



Chapter Five. Food blogs as spaces of social interaction (and pragmatic implications). Critical analysis of the ‘About Pages’ and of the ‘Comments Sections’



5.1. Introduction



5.2. Theoretical framework

5.2.1. The ‘About Pages’ as spaces of unequal power relations



5.3. Politeness and FT-/FSAs in the ‘Comments Sections’



5.4. Shaping virtual personae in the UK-FBs corpus



5.5. Final remarks

Conclusions



References



Index



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