Shifts towards Image-centricity in Contemporary Multimodal Practices

Hartmut Stöckl is Full Professor of English and Applied Linguistics at the University of Salzburg, Austria. Helen Caple is Senior Lecturer of Communications at Journalism at the University of New South Wales, Sydney, Australia. Jana Pflaeging is Research Assistant of English and Applied Linguistics at the University of Salzburg, Austria.

Contents



1 Shifts towards image-centricity in
contemporary multimodal practices: An introduction



Hartmut Stöckl, Helen Caple & Jana Pflaeging



Part 1 Advances in theory



2 Image-centricity – When visuals take center stage:



Analyses and interpretations of a current (news) media practice



Hartmut Stöckl



3 Intertextual reference in image-centric discourse:



Analytical model, classification, and case study



Nina-Maria Klug



4 The new visuality of writing



Theo van Leeuwen



Commentary:
The critical role of analysis in moving from conjecture to theory



John A. Bateman



Part 2 Historical developments in image-centric practices



5 On the emergence of image-centric
popular science stories in National Geographic



Jana Pflaeging



6 Previewing news stories:



How contextual cohesion contributes to the creation of news stories



Sameera Durrani



Commentary: Image-centricity and change in journalistic cultures



Martin Luginbühl



Part 3 The relative status of image and language



7 Image-centric practices on Instagram: Subtle shifts in ‘footing’



Helen Caple



8 Emoji-text relations on Instagram: Empirical corpus studies
on multimodal uses of the iconographetic mode



Christina Siever & Torsten Siever



9 "And then he said… no one has more respect for women than I do":



Intermodal relations and intersubjectivity in image macros



Michele Zappavigna



Commentary:
Reflections on the relative status of image and language



Carey Jewitt



Part 4 Image-centric practices as global design strategies



10 Multimodal mobile news: Design and images in tablet-platform apps



John S. Knox



11 Images as ideology in terrorist-related communications



Peter Wignell, Sabine Tan, Kay L. O’Halloran,
Rebecca Lange, Kevin Chai & Michael Wiebrands



12 Putting the data center stage:
Graphs, charts and maps in the news media



Martin Engebretsen



Commentary: Image-centric practices as global design strategies



Teal Triggs



Index