Political Marketing in the 2020 U.S. Presidential Election
Springer International Publishing (Verlag)
978-3-030-86558-0 (ISBN)
Jamie Gillies is Associate Professor of Communications and Public Policy and Acting Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada.
Introduction: The Right Candidate at the Worst Time.- 1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed 'Joe'.- 2. Replicating The 2016 "Lightning in a Bottle" Political Moment: Biden, Trump and Winning the U.S. Presidency.- 3. The 2020 Campaign: Candidates in a New World.- 4. Trump's Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing.- 5. Democracy and Disinformation: An Analysis of Trump's 2020 Reelection Campaign.- 6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics.- 7. Trump, Populism and the Pandemic.- Conclusion: The 2020 Election and Aftermath was One for the Ages.
Erscheinungsdatum | 12.12.2021 |
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Reihe/Serie | Palgrave Studies in Political Marketing and Management |
Zusatzinfo | XV, 150 p. 12 illus., 10 illus. in color. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 148 x 210 mm |
Gewicht | 349 g |
Themenwelt | Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie |
Sozialwissenschaften ► Politik / Verwaltung ► Vergleichende Politikwissenschaften | |
Schlagworte | 2020 US Presidential Election • Big Data • Branding and marketing Strategies • Coronavirus • democratic party • Donald Trump • economic nationalism • economic populism • Joe Biden • political campaigning • Political Marketing • political marketing theory • Populism • presidential candidates • Republican Party • US Presidential Race |
ISBN-10 | 3-030-86558-4 / 3030865584 |
ISBN-13 | 978-3-030-86558-0 / 9783030865580 |
Zustand | Neuware |
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