Communication in Political Campaigns

William L. Benoit (Ph.D., Wayne State University and Distinguished Professor of Communication Studies at the University of Alabama, Birmingham) developed and applied the Functional Theory of Political Campaign Discourse. He has published extensively (20 books and hundreds of journal articles and book chapters). He dabbles in art; he painted the artwork on the cover of this book (and others).

Preface – The Nature of Political Campaigns – The Functional Theory of Political Campaign Discourse – The Role of Medium in Campaign Discourse – The Role of Source in Campaign Discourse – The Role of Context in Political Campaign Discourse – Non- Presidential, Non- U.S. Campaign Discourse – News Coverage of Political Campaigns – Voters: Campaign Messages and Election Outcome – Conclusions – Appendix 1 – References – Index.