Horror Framing and the General Election
Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
Seiten
2021
Lexington Books (Verlag)
978-1-7936-4321-6 (ISBN)
Lexington Books (Verlag)
978-1-7936-4321-6 (ISBN)
In Horror Framing and the General Election, Montgomery argues that the horror genre has become a dominant framework in U.S. presidential campaign advertising. Analyses of each presidential election from 2000 through 2020 provides a multitude of implications for this increasing horror.
In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of increasing horror framing implemented across presidential elections from 2000 through 2020. By analyzing the two most common frameworks of horror within United States popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Seven implications of campaign horror framing are uncovered: horror frames as omnipresent, normative, polarizing, demonic, invasive, insidious, and nihilistic. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward. Scholars of communication, political science, film, and rhetoric will find this book particularly interesting.
In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of increasing horror framing implemented across presidential elections from 2000 through 2020. By analyzing the two most common frameworks of horror within United States popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Seven implications of campaign horror framing are uncovered: horror frames as omnipresent, normative, polarizing, demonic, invasive, insidious, and nihilistic. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward. Scholars of communication, political science, film, and rhetoric will find this book particularly interesting.
Fielding Montgomery is a PhD student at the University of Maryland, College Park.
Table of Contents
Chapter One: Introduction
Chapter Two: Al Gore vs. George W. Bush in the 2000 Election
Chapter Three: John Kerry vs. George W. Bush in the 2004 Election
Chapter Four: John McCain vs. Barack Obama in the 2008 Election
Chapter Five: Mitt Romney vs. Barack Obama in the 2012 Election
Chapter Six: Hillary Clinton vs. Donald Trump in the 2016 Election
Chapter Seven: Donald Trump vs. Joe Biden in the 2020 Election
Chapter Eight: Conclusion
Erscheinungsdatum | 25.06.2021 |
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Reihe/Serie | Lexington Studies in Political Communication |
Verlagsort | Lanham, MD |
Sprache | englisch |
Maße | 161 x 229 mm |
Gewicht | 585 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
ISBN-10 | 1-7936-4321-0 / 1793643210 |
ISBN-13 | 978-1-7936-4321-6 / 9781793643216 |
Zustand | Neuware |
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