Mediation and Multimodal Meaning Making in Digital Environments

Ilaria Moschini, PhD, is Assistant Professor of English Linguistics and Translation in the Department of Education, Languages, Intercultures, Literatures and Psychology at the University of Florence, Italy. Her main research interests are digital media language and political discourse that she investigates adopting a critical multimodal approach. Maria Grazia Sindoni, PhD, is Professor of English Linguistics and Translation in the Department of Ancient and Modern Civilizations at the University of Messina, Italy. Her main interests include multimodal discourse studies, systemic-functional grammar, applied linguistics and video-mediated communication.

The Digital Mediation of Knowledge, Representations and Practices through the Lenses of a Multimodal Theory of Communication

Ilaria Moschini, Maria Grazia Sindoni

Section A. The Digital Mediation of Practices






Art as Research into Semiotic Technology. The Case of David Hockney’s Digital Art
Theo van Leeuwen, Christian Mosbæk Johannessen




What Happened to the Artist? Representation and Positioning in Art Museum Websites
Jennifer Blunden




"A War to End All Wars": Re-enacting and Re-embodying War Discourse. A Multimodal Analysis of Agency at WWI Galleries
Mariavita Cambria




Website Interactivity as Representations of Social Actions? Developing a Social Semiotic Discourse Approach to Interaction Design
Søren Vigild Poulsen

Section B. Awareness, Identities and Cognition in Digital Mediation




Interrelation: Gaze and Multimodal Ensembles
Jarret Geenen, Jesse Pirini




"I’m So Confused!". Social Reading Practices and Their Semiotic Affordances on Goodreads
Susanne Reichl, Miriam Mayrhofer and Christina Schuster




Interactivity and Multimodal Cohesion in Digital Fairy Tales
Victoria Yefymenko




A Look Back at Early Economics Blogs: a Multimodal Analysis of Indexicality and Identity Construction
Franca Poppi

Section C. The Digital Mediation of Texts and Genres




Multimodality and Genre Evolution. A Decade-by-decade Approach to Online Video Genre Analysis
Anthony Baldry




Video Abstracts: Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific Community
Francesca Coccetta




Healthy Pic Hashtagging in Twitter: the Role of Infographics in #AntibioticGuardian
Anna Franca Plastina




Towards a Framework for Video Mediated "Cooper-action". Discourse Practices, Bonding and Distance in Synchronous and Asynchronous Digital Video Spaces


Maria Grazia Sindoni, Ilaria Moschini