A Leader’s Guide to Storytelling - Mark Dailey

A Leader’s Guide to Storytelling

Restoring Authentic Communication in a World of Change

(Autor)

Buch | Softcover
202 Seiten
2021
Routledge (Verlag)
978-1-032-05744-6 (ISBN)
46,10 inkl. MwSt
Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.

Communications based on character, integrity and values will be critical in helping leaders navigate the two mega trends of accelerated technological change and increasing demands for social change. This book is the first to marry practical advice on deepening communication skills with insight from a coaching and cognitive point of view into what techniques works and why, and to pull together the wider societal issues and the operating context for leaders.

Counter-intuitive and written to provoke thought and awareness, the author looks at the psychological and emotional effects of our communications and what leaders can do to inspire and engage, guiding them through three sections:

• A framework for effective communications

• A toolkit, detailing what good looks like in practical situations

• The authentic leader, an exploration of the changing communications landscape and why a different kind of leadership is needed

C-suite executives, leaders about to take that last step into the C-suite or millennial leaders about to enter the boardroom will value this book as an advisory guide, as a handbook to be used in internal coaching and training sessions and as a manual and aide memoir for themselves.

Mark Dailey is a director at the Madano Partnership and advises leaders on strategy, positioning and storytelling. He has worked in television, and has been a speechwriter, a head of communications, a PR consultant and a business coach. He is married and lives in north London.

Part One Setting the Scene; Introduction; Chapter 1 The Cauldron of Disruption; Chapter 2 The Rise of the Authentic Leader; Part Two A Framework for Authentic Communications; Chapter 3 Audience: The Primal Response; Chapter 4 Structure and Content: Why Simple is Good and Less is More; Chapter 5 Engaging to Create Impact and Meaning; Part Three What Authentic Communications Looks Like - a toolkit; Chapter 6 Optimising Presenting; Chapter 7 Performing in the Spotlight; Chapter 8 Handling Group Dynamics; Chapter 9 Managing a Crisis; Chapter 10 Navigating Change; Chapter 11 Dealing with the Media; Part Four Activating Authentic Communications; Chapter 12 Coaching, Leadership and Communications; Chapter 13 Observations and Summary; Part Five Appendices; Appendix 1 Alternatives to Slides; Appendix 2 Understanding Stakeholder Needs in Each Stage of an Unplanned Crisis; Appendix 3 Coaching Tips and Techniques; Endnotes; Index; Acknowledgements

Erscheinungsdatum
Zusatzinfo 20 Tables, black and white; 29 Line drawings, black and white; 29 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 178 x 254 mm
Gewicht 399 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre
ISBN-10 1-032-05744-0 / 1032057440
ISBN-13 978-1-032-05744-6 / 9781032057446
Zustand Neuware
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