Digital Hinduism

Xenia Zeiler is Associate Professor of South Asian Studies at the University of Helsinki, Finland. Her research is situated at the intersection of digital media, religion and culture in India and the worldwide Indian community. Other foci are Digital Humanities (with a focus on video games) and Tantric traditions. She is author of numerous articles and book chapters on digital and mediatized Hinduism and co-edited several volumes and special journal issues, including Mediatized Religion in Asia (Routledge 2019) and Methods for Researching Video Games and Religion (Routledge 2018).

List of figures



List of tables



List of contributors

Introduction: Digital Hinduism: Studying Hinduism at the intersections of digital media and culture



XENIA ZEILER

PART 1



Who belongs? Identity and finding one’s place

1 Whats(up) with Hinduism? Digital culture and religion



among Bengali Hindus



APARAJ I TA DE AND RAJIB NANDI



2 Hindu religious identification in India’s online matrimonial market



FRITZI-MARIE TITZMANN

3 Automatic rituals and inadvertent audiences: ISKCON, Krishna and the ritual mechanics of Facebook



N ICOLE KARAPANAGIOTIS

4 Cultural regrouping in the diaspora: Mediating Hindu identity online



JULI L. GITTINGER

PART 2



Who defines? Authority and appropriation



5 Authors, self-fashioning and online cultural production in



the age of Hindu celevision



PRAMOD K. NAYAR



6 Instagram your Durga Puja! Social media, hashtags and state-sponsored cultural marketing



DHEEPA SUNDARAM



7 Sāṃkhyayoga and the Internet: The website of a



contemporary Hindu monastic institution



KNUT A. JACOBSEN

8 Mediatized gurus: Hindu religious and artistic authority



and digital culture



HANNA MANNILA AND XENIA ZEILER

PART 3



Who debates? Contest and negotiation



9 The Internet: A new marketplace for transacting pūjā items



VINEETA SINHA

10 Taming Hindu Śakta Tantra on the Internet: Online pūjās



for the goddess Tripurasundarī



SRAVANA BORKATAKY-VARMA



11 New media and spiritualism in India: Understanding online spiritualism in convergence cultures



JESNA JAYACHANDRAN








Streaming the divine: Hindu temples’ digital journeys




YAEL LAZA R

PART 4



Critical reflection




Reflections on digital Hinduism: Sacred images, dominant






Hindu narratives and the generational digital divide



H EI NZ SCHEI FINGER

Index