Political Parties and Campaigning in Australia

Data, Digital and Field

Glenn Kefford (Autor)

Buch | Hardcover

XVII, 217 Seiten

2021 | 1st ed. 2021
Springer International Publishing (Verlag)
978-3-030-68233-0 (ISBN)

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Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21^st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.

lt;b>Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He has previously been employed at Macquarie University in Sydney and at the University of Tasmania as a lecturer in politics. He currently holds a prestigious Australian Research Council Discovery Early Career Researcher Award Fellowship for 2019-2021. His research is in the area of Australian and comparative politics, elections and campaigning. He has published widely on these topics in publications including Party Politics, Parliamentary Affairs and the British Journal of Politics and IR.

Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the 'Ground War'.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.

Erscheinungsdatum	01.03.2021
Reihe/Serie	Political Campaigning and Communication
Zusatzinfo	XVII, 217 p. 21 illus., 20 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	148 x 210 mm
Gewicht	437 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
Schlagworte	Australian politics • digital campaigning • Elections • field campaigning • party membership • Political parties
ISBN-10	3-030-68233-1 / 3030682331
ISBN-13	978-3-030-68233-0 / 9783030682330
Zustand	Neuware