Integrated Marketing Communications in Risk and Crisis Contexts

Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida. Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida. Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida

CONTENTS

Chapter 1 – Situating Culture and Integrated Marketing in Risk and Crisis Communication

Chapter 2 – The Cultural Imperative in Risk and Crisis Communication Best Practices

Chapter 3 – Building the Cultural Model of Risk and Crisis Communication

Chapter 4 – The IDEA Model of Instructional Risk and Crisis Communication

Chapter 5 – The Culture Neutral Approach

Chapter 6 – The Culturally Sensitive Approach

Chapter 7 – The Culture Centered Approach

Chapter 8 – Implications of Emphasizing Culture in Risk and Crisis Communication

Chapter 9 – The Need for an Ethical Framework

Chapter 10 – Future Directions for Situating Culture in Risk and Crisis Communication