Up in the Air?

Tarik Jusić is Lecturer and Guarantor of the study program at the School of Communication and Media, University of New York in Prague, Czech Republic. Manuel Puppis is Professor at the Department of Communication and Media Research (DCM), University of Fribourg, Switzerland. Laia Castro is Senior Researcher and Teaching Associate at the Department of Communication and Media Research, University of Zurich, Switzerland, and Lecturer at Universitat Internacional de Catalunya, Barcelona. Davor Marko is Balkans program manager at Thomson Foundation in Belgrade, Serbia, and research fellow at the Centre for Media, Data and Society, Central European University.

List of Tables

List of Figures

Preface and Acknowledgments


Chapter 1. Challenges and Prospects of Public Service Broadcasting in the Western Balkans

Laia Castro Herrero, Tarik Jusić, Davor Marko, and Manuel Puppis


PART I: WESTERN BALKAN MEDIA SYSTEMS

Chapter 2. Public Service Media in Albania: RTSH’s Reforming Struggles

Blerjana Bino


Chapter 3. The Future of Public Service Broadcasting in Bosnia and Herzegovina

Nidžara Ahmetašević and Tea Hadžiristić


Chapter 4. The Future of Public Service Broadcasting in Croatia

Davor Marko


Chapter 5. The Future of Public Service Broadcasting in Kosovo

Naser Miftari


Chapter 6. The Future of Public Service Broadcasting in Montenegro

Nataša Ružić


Chapter 7. Four Normative Principles for Participatory Public Service Model in North Macedonia

Snežana Trpevska and Igor Micevski


Chapter 8. The Future of Public Service Broadcasting in Serbia

Davor Marko


Part II. COMPARATIVE PERSPECTIVES


Chapter 9. The Iron Law of Public Service Television

Péter Bajomi-Lázár


Chapter 10. Overcoming Path Dependencies in PBS Developments in Southeast Europe

Zrinjka Peruško


Chapter 11. Public Service Broadcasting in Central and Eastern Europe and the Western Balkans: Mission, Values, and Challenges

Gregory Ferrell Lowe


Chapter 12. Public Service Media in the Context of Adaptation and Change: A Call for Organizational Culture Analysis

Michał Głowacki


Chapter 13. Between The Hammer and the Anvil: Public Service Broadcasters in the Western Balkans Squeezed Between Commercialization and Politicization

Marko Milosavljević and Melita Poler Kovačič


Chapter 14. Digital Switchover and PSM in the Western Balkans

Sally Broughton Micova


Chapter 15. Prospects for Post Switchover Media Policy in the Western Balkan Countries

Kenneth Murphy


Chapter 16. State of the Art and the Future of PSM in the Western Balkans

Barbara Thomass


List of Contributors

Index