Digital Media Effects
Rowman & Littlefield (Verlag)
978-1-5381-4101-4 (ISBN)
As their media usage shifts away from the traditional media and into digital media with their immediacy, interactivity, and intrusiveness, the way the media have been affecting people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media, this book focuses attention much more onto the special kinds of effects that are now occurring given the changes in the nature of those exposures as well as the access to a much wider range of messages and experiences.
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
Preface and Acknowledgments
Chapter 1: The Current Media Environment
Chapter 2: What Is a Media Effect?
Chapter 3: Attraction to Digital Media
Chapter 4: Effects of Exposure to News
Chapter 5: Effects of Exposure to Advertising
Chapter 6: Effects of Exposure to Entertainment
Chapter 7: Effects of Using Social Media Sites
Chapter 8: Effects of Living in Virtual Worlds on the Internet
Chapter 9: Effects of Competing in Computer Games
Chapter 10: Effects on Institutions
Chapter 11: Broad Effects
Chapter 12: Big Picture Issues
Glossary
Erscheinungsdatum | 10.05.2021 |
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Verlagsort | Lanham, MD |
Sprache | englisch |
Maße | 177 x 244 mm |
Gewicht | 463 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
ISBN-10 | 1-5381-4101-9 / 1538141019 |
ISBN-13 | 978-1-5381-4101-4 / 9781538141014 |
Zustand | Neuware |
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