Innovations in Communication Theories

Yanru Chen received her B.A. and M.A. in communications from California State University and her Ph.D. in communication research from Nanyang Technological University in Singapore. She is a professor with Xiamen University and the winner of a provincial top prize for research in social sciences. Her research has been published extensively at home and abroad, including a book with Springer and articles in American, European, Australian and Asian journals. She wrote the first books on communication campaigns and the effect of patriotic education in China’s market economy era.

Preface to the English edition .- Introduction.- Create knowledge: Graduate education in communication theories and research.- Communication and our spiritual home.- The 3M model of dissemination of beliefs.- Re-defining media functions in China’s social development: Mediating between ideal and reality.- The man is the message.- The plight of mass culture: Impoverished abundance.- The one book that changes a life: Creation and communication of literary works.- Create a new man with a pure heart: literary communication.- Ice and fire: Dilemma of the effect or non-effect of contradictory messages.- One flower and the whole springtime: The magic effect of detail in communication.- Secrets of theoretical thinking in communication.- Is there an emperor in the new clothes? Research methods.- The fatalistic path of social scientific thinking.- Frame: The essence that remains despite all changes.- Epilogue.