Race, Gender, and Image Repair Theory

Hazel James Cole is concentration head and assistant professor of public relations at the University of West Georgia. Mia Moody-Ramirez is graduate program director and associate professor of journalism, public relations, and new media at Baylor University.

Acknowledgements

Part 1: Overview of Theories

Introduction

Chapter 1: Image Repair Theory: General Terminology

Chapter 2: Critical Race Theory and Image Repair Studies

Chapter 3: Image Repair Theory and the Web

Part 2: Outbursts and Offensive Language

Chapter 4: Hate Speech & Crisis Management: A Case Study of Donald Sterling’s Use of Racist Rhetoric

Chapter 5: Free Speech vs. Hate Speech: An Image Restoration Case Study of Justin Bieber’s use of the N-Word

Chapter 6: What Happens on Twitter stays on Twitter: Black Twitter, “#NiggerNavy” and the Image Repair Tactics of Yahoo Finance

Chapter 7: Fighting Words: An Image Restoration Study of Hulk Hogan’s Use of the N-word

Part 3: Sexual Assault, Domestic Violence, and IRT

Chapter 8: The Fall of America’s Favorite Dad: Bill Cosby’s Image Repair Tactics

Chapter 9: The Aftermath of #MeToo: Harvey Weinstein’s Image Repair Tactics and Pinterest Representations

Part 4: Gender, Race, and IRT

Chapter 10: Passing for Black: An Analysis of Rachel Dolezal’s Image Repair Strategies

Chapter 11: Spanning the Decades: An Analysis of Monica Lewinsky’s Image Restoration Strategies During a 2015 TED Talks Appearance

Part 5: Politics and IRT

Chapter 12: Taming of the Shrew and Rock Star: Media Framing of Senators Hillary Clinton and Barack Obama during the 2007–08 Presidential Primaries

Chapter 13: Image Repair and Online Media Framing of Hillary Clinton During the 2016 Presidential Race

Chapter 14: Conclusions and Future Directions in Image Restoration Theory

Appendixes

References

About the Authors