Health Communication Theory -

Health Communication Theory

Buch | Softcover
368 Seiten
2021
John Wiley & Sons Inc (Verlag)
978-1-119-57443-9 (ISBN)
52,43 inkl. MwSt
Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike
»Health Communication Theory« is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work.

Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume:

  • Provides original chapters written by a group of global scholars working in health communication theory
  • Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues
  • Emphasizes the interdisciplinary and collaborative nature of health communication research
  • Includes overviews of basic health communication theory and application
  • Features commentary on future directions in health communication theory

»Health Communication Theory« is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.

Teresa L. Thompson is Professor Emerita of Communication at the University of Dayton, Ohio. She has been the Editor of the journal Health Communication for more than 33 years, and has edited the Routledge Handbook of Health Communication and Sage Encyclopedia of Health Communication. Dr. Thompson is esteemed for both her contributions to the field and for her proficiency in coordinating the work of other scholars and editorial staff.

Peter J. Schulz is Professor at the University of Lugano, Switzerland, where he is Director of the Institute of Communication and Health. Together with Paul Cobley, London, he is Editor of the Series Handbooks of Communication Science (HoCS, 42 volumes, Berlin: DeGruyter & Mouton). Since 2017 he is also Honorary Professor at ANU (Australian National University, Canberra).

Part I: Perspectives on the Field of Health Communication


Ch. 1: Basics of Health Communication Theory


Teresa Thompson and James D. Robinson


Ch. 2: Segmenting Priority Audiences Employing Individual Difference Variables to Improve Health Promotion Efforts


Brian Quick, Tobias Reynolds-Tylus, Salah H. Al-Ghaithi, and Michael Mackert


Ch. 3: When Theory and Methods Intertwine


Jill Yamasaki


Part II: Perspectives on Dyads and Groups


Ch. 4: Interpersonal Health Communication Theories


Maria Brann, Jennifer Bute, Maureen Keeley, Sandra Petronio, Rachyl Pines, and Bernadette Watson


Ch. 5: Families Interacting in the Health Care Context


Maureen Keeley and Hannah Jones


Ch. 6: Theoretical Frameworks of Provider-Patient Interaction


Peter J. Schulz and Shaohai Jiang


Part III: Perspectives on Influence Processes


Ch. 7: Information-Processing and Cognitive Theories


Monique Mitchell Turner, Youjin Jang, and Shawn Turner


Ch. 8: Theories of Affective Impact


Robin Nabi


Ch. 9: Theories of Behavior


Marco Yzer and Rebekah Nagler


Ch. 10: Theories of Message Effects


James Robinson, Yan Tian, and Jeanine Warisse-Turner


Part IV: Perspectives on Organisations and Society


Ch. 11: Social Psychological Influences on Health Communication: An Examination of Four Theories


Yanqin Liu and Anthony Roberto


Ch. 12: Theories of Public Relations


Arunima Krishna


Ch. 13: Theories of Uncertainty


Austin S. Babrow, Marianne S. Matthias, Sarah M. Parsloe, and Anne M. Stone


Ch. 14: Cultural Theories of Health Communication


Evelyn Ho and Barbara Sharf


Ch. 15: Effects of Digital Media Technology on Health Communication


Shyam Sundar and Maria D. Molinar


Part V: Perspectives on the Future


Ch. 16: Directions in Health Communication Theory


Dannielle Kelley and Brian Southwell

Erscheinungsdatum
Reihe/Serie Foundations of Communication Theory Series
Verlagsort New York
Sprache englisch
Maße 155 x 229 mm
Gewicht 540 g
Themenwelt Medizin / Pharmazie Allgemeines / Lexika
Medizin / Pharmazie Gesundheitswesen
Sozialwissenschaften Soziologie
ISBN-10 1-119-57443-9 / 1119574439
ISBN-13 978-1-119-57443-9 / 9781119574439
Zustand Neuware
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