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Magazine Editing
In Print and Online
Seiten
2003
|
2nd New edition
Routledge (Verlag)
978-0-415-30381-1 (ISBN)
Routledge (Verlag)
978-0-415-30381-1 (ISBN)
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"Magazine Editing" explains the dual role of the magazine editor. John Morrish considers the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.
Magazine Editing examines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book.
Approaching the editorial role from a practical perspective, this book provides advice on such areas as:
* Becoming an editor
* Working with publishers
* Creating a successful editorial strategy
* Managing the editorial team
* Design and Production issues
* Drawing up an editorial budget
* The Legal Framework
* New Technology and on-line publishing
John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.
Magazine Editing examines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book.
Approaching the editorial role from a practical perspective, this book provides advice on such areas as:
* Becoming an editor
* Working with publishers
* Creating a successful editorial strategy
* Managing the editorial team
* Design and Production issues
* Drawing up an editorial budget
* The Legal Framework
* New Technology and on-line publishing
John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.
How magazines work; creating an editorial strategy; leader and manager; money matters; the right words; pictures and design; managing production; where the buck stops; becoming an editor.
Erscheint lt. Verlag | 26.6.2003 |
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Zusatzinfo | 3 Line drawings, black and white; 4 Tables, black and white; 1 Illustrations, black and white |
Verlagsort | London |
Sprache | englisch |
Maße | 156 x 234 mm |
Gewicht | 431 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
ISBN-10 | 0-415-30381-8 / 0415303818 |
ISBN-13 | 978-0-415-30381-1 / 9780415303811 |
Zustand | Neuware |
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