Latin American Television
A Global View
Seiten
1998
Oxford University Press (Verlag)
978-0-19-815929-2 (ISBN)
Oxford University Press (Verlag)
978-0-19-815929-2 (ISBN)
The book makes English speakers aware of the globalization of television in the Spanish-speaking world. This is a geolinguistic region of common language and heritage, connected by satellite communication, which certain Latin American as well as North American media corporations are exploiting. A related situation in the Portuguese-speaking world is also examined.
Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States--the sixth largest Spanish-speaking country in the world.
This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit.
A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalization of these markets as a `Latin world'.
Latin American Television makes English speakers aware of the dimensions, operation, and significance of the globalization of television in the Spanish-speaking world. Second only in scale to the market for English-language programming, the Spanish-language market embraces not just most nations of South and Central America but also Spain, and even the United States--the sixth largest Spanish-speaking country in the world.
This intercontinental space is connected physically by satellite communication, and culturally by a common language and heritage which binds it as both a `geolinguistic region' and an `imagined community' which certain media corporations, Latin American and North American, seek to exploit.
A similar phenomenon with regard to Brazil and the Portuguese-speaking world is also examined, with special attention to its comparable features and points of exchange with the Spanish-speaking world. The book chronicles and analyses the development and structure of the globalization of these markets as a `Latin world'.
Professor John Sinclair (co-author of the highly-praised New Patterns in Global Television: Peripheral Vision) is Associate Professor in International Communication, Sociology, and Cultural Studies, in the Faculty of Arts at Victoria University of Technology, Melbourne
Preface ; 1. Introduction ; 2. The Autumn of the Patriarch: Mexico and Televisa ; 3. The Latin American Continent: Brazil, Venezuela, and Argentina ; 4. 'The Wealthiest Hispanics in the World': Spanish Language Television in the United States ; 5. From Latin America to Latin Europe: Spain and Portugal ; 6. Non Plus Ultra: Latin Geolinguistic Markets and their Limits ; Index
Erscheint lt. Verlag | 17.12.1998 |
---|---|
Verlagsort | Oxford |
Sprache | englisch |
Maße | 138 x 216 mm |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
ISBN-10 | 0-19-815929-3 / 0198159293 |
ISBN-13 | 978-0-19-815929-2 / 9780198159292 |
Zustand | Neuware |
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