Makeup in the World of Beauty Vlogging

Clare Douglass Little is associate professor of humanities and communication at Embry-Riddle Aeronautical University.

Chapter 1: When Makeup Gets Ugly: The Complicated Commerce of Marketing Image, Authenticity, and Social Awareness in the Online Makeup Tutorial

Clare Douglass Little

Chapter 2: The Popularity of Fenty Beauty and How It Reflects the Online Beauty Community

April Wilson

Chapter 3: Microcelebrity, Class, and Participatory Entitlement: The Cases of Jaclyn Hill and Jeffree Star

Anna Barritt
Chapter 4: Subscribe to my Empire: Jeffree Star and Self-Branding on YouTube

Alexandra Hauke and Florian Zitzelsberger
Chapter 5: The Ladies’ Dressing Rooms: Cosmetic “Trickery” from Tertullian’s Eve to Kandee Johnson’s Barbie

Elizabeth Johnston Ambrose
Chapter 6: The Pigments of Patriarchy and Femme Trans Exclusion in the History of the “All Natural” Makeup Movement

Laken Brooks
Chapter 7: “What’s the Point in Covering Them Up?”: Visible Disability and the Invitation to Stare in YouTube Makeup Tutorials

Katherine Anderson Howell
Chapter 8: Not Just for the Boys: Some Aspects of the Grotesque in Men Selling and Wearing Makeup

Michael V. Perez
Chapter 9: Hijabi Makeup?: The Muslim Female Face and the Practice of Exposure

Fatma Sagir