The Magic of Bollywood

Anjali Gera Roy is a Professor of English in the Department of Humanities and Social Sciences at the Indian Institute of Technology (IIT) Kharagpur, West Bengal, India. She has carried out extensive research on various aspects of Bollywood, as part of a Senior Research Fellowship of the Indo-Canadian Shastri Institute in 2007, as well as on Bollywood’s transnational flows at the Asia Research Institute National University of Singapore in 2008–2009.   She has published essays in literary, film, and cultural studies and has also authored and edited several books. She has co-edited with Nandi Bhatia a volume of essays, Partitioned Lives: Narratives of Home, Displacement and Resettlement (2008), on the Indian Partition of 1947; and with Chua Beng Huat another volume Travels of Bollywood Cinema: From Bombay to LA (2012). Her book on Bhangra’s global flows, Bhangra Moves: From Ludhiana to London and Beyond was published in 2010.

Foreword - ishtiaq Ahmed
Introduction - Anjali Gera Roy
Part 1: BRAND BOLLYWOOD AND THE NEW BOLLYWOOD FILM
Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact - M K Raghavendra
Post-national B(H)ollywood and the National Imaginary Meena - T Pillai
Part 2: BOLLYWOOD′S SOFT POWER: SOME FACTS AND FIGURES
Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema - David J. Schaefer and Kavita Karan
A Regional Mosaic: Linguistic Diversity and India′s Film Trade - Sunitha Chitrapu
Part 3: INDIAN FILMS′ TRADITIONAL MARKETS: SOUTH ASIA, SOUTHEAST ASIA, AFRICA, AND RUSSIA
"Dada Negativity" and Pakistani Characters in Bollywood Films - Kamal ud Din and Nukhbah Taj Langah
Soft Power and Pakistani Viewers - Shahnaz Khan
Bollywood Film Culture in Indonesia′s Mediascapes Shuri Mariasih - Gietty Tambunan
Indian Films in the USSR and Russia: Past, Present, and Future Elena - Igorevna Doroshenko
Indophilie and Bollywood′s Popularity in Senegal: Strands of Identity Dynamics - Gwenda Vander Steene
"Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection - Raju Zakir Hossain
Part 4: NEW TERRITORIES: BOLLYWOOD IN THE WEST AUSTRALIA, CANADA, EUROPE, AND NEW ZEALAND
From Tawa′if to Wife? Making Sense of Bollywood′s Courtesan - Genre Teresa Hubel
Bollywood in da Club: Social Space in Toronto′s "South Asian" Community - Omme-Salma Rahemtullah
Bollywood Internet Forums and Australian Cultural Diplomacy - Andrew Hassam
Addressing the Nonresident: Soft Power, Bollywood, and the Diasporic Audience - Adrian Athique
Bollywood′s Circuits in Germany - Florian Krauss
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