The Language of Feminine Beauty in Russian and Japanese Societies
Seiten
2020
|
1st ed. 2020
Springer International Publishing (Verlag)
978-3-030-41432-0 (ISBN)
Springer International Publishing (Verlag)
978-3-030-41432-0 (ISBN)
This book conducts a cross-linguistic and cross-cultural study of 'women's language' as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women. The author traces the reciprocal connection between women's real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it. She also demonstrates ways in which women alter the texture of language by appropriating 'masculine' language for their own purposes, shifting the meaning and correlates of linguistic items and structures. This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural andmedia studies, and Russian and Japanese culture.
Natalia Konstantinovskaia is Senior Japanese Language Expert at Busuu in London, UK. She earned her PhD in Japanese Linguistics from the University of California, US.
Chapter 1: Introduction.- Chapter 2: Women's Voices in Russian and Japanese 'Beauty Ads'.- Chapter 3: Russian and Japanese Women's Perceptions of Feminine Beauty.- Chapter 4: Russian and Japanese Women's Real Language Practices.- Chapter 5: Conclusion.
Erscheinungsdatum | 07.05.2020 |
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Reihe/Serie | Palgrave Studies in Language, Gender and Sexuality |
Zusatzinfo | XIII, 219 p. 19 illus. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 148 x 210 mm |
Gewicht | 437 g |
Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft |
Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie | |
Sozialwissenschaften ► Soziologie ► Gender Studies | |
Schlagworte | Advertising • Commercial media • Discourse analysis • femininity • feminist critical discourse analysis • gendered language • Gender Ideology • gender roles • Japanese culture • Kawaii • Language and gender • male gaze • postfeminist ideals • Russian culture • stereotypes • swearing |
ISBN-10 | 3-030-41432-9 / 3030414329 |
ISBN-13 | 978-3-030-41432-0 / 9783030414320 |
Zustand | Neuware |
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