The Rhetoric of Political Leadership

Logic and Emotion in Public Discourse

Buch | Hardcover

264 Seiten

2020
Edward Elgar Publishing Ltd (Verlag)
978-1-78990-457-4 (ISBN)

Artikel merken

This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Chapters examine what makes a speech effective, politicians’ use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.

This timely book details the theoretical and practical elements of political rhetoric and their effects on the interactions between politicians and the public. Expert contributors explore the issues associated with political rhetoric from a range of disciplinary perspectives, including political science, linguistics, social psychology and communication studies.

Investigating critical emerging topics, such as invited behavior, political public relations, artificial intelligence and 'chatbots', this book offers a comprehensive overview of the current state of the field. Empirical data gathered from around the globe facilitates comparison of the different structures, practices and effects of political rhetoric employed across various cultural contexts. Chapters examine what makes a speech effective, politicians' use of moral appeals in political advertising, political attacks on social media, and gender and emotion in political discourse.

The Rhetoric of Political Leadership will be a key resource for scholars and students of political science, communication studies and social psychology, particularly those focusing on cross-cultural perspectives. It will also appeal to those working in leadership and politics that are seeking an in-depth understanding of the importance and use of discourse in the political arena.

Contributors include: M. Asano, C.S. Ben-Porat, I.J. de Sousa, O. Feldman, A. Gayoso, M. Hameleers, I. Joathan, C. Johnson, M.A. Krasner, S. Lehman-Wilzig, F.P.J. Marques, B. Mendelski, M.S. Teer, A. Walter, J. Wang

Edited by Ofer Feldman, Professor of Political Psychology and Behavior, Doshisha University, Kyoto, Japan

Contents:

1 Introduction: persuasive speaking and evoking political
behavior 1
Ofer Feldman

PART I PERSUASIVE LEADERSHIP: EMOTION,
STYLE, AND IDENTITY IN NATIONAL AND
INTERNATIONAL ARENAS
2 Gender, emotion and political discourse: masculinity,
femininity and populism 16
Carol Johnson
3 What makes a speech effective? Netanyahu’s and
Obama’s SPECtrum of Rhetoric Intelligences (SPEC/RI)
in United Nations speeches 2009–2012 34
Michelle Stein Teer
4 Xi Jinping’s governance philosophy and language style:
analysis of the Chinese leader’s speeches 53
Jianxin Wang
5 The French state of emergency: marginalization of the
Muslim minority as a consequence of state self-legitimation 69
Bruno Mendelski

PART II EVOKING BEHAVIOR: THE RHETORIC
OF PRESIDENTIAL INAUGURATION,
TELEVISED INTERVIEW, AND ELECTION CAMPAIGN
6 Battling for America’s soul: Donald Trump, invited
behavior, and the midterm elections of 2018 86
Michael Alan Krasner
7 Political Public Relations (PPR) techniques: emotional
input and output 104
Albina Gayoso
8 The rhetoric of broadcast talk shows in Japan: the art of
equivocation as a political skill 139
Ofer Feldman
9 Politicians’ use of moral appeals in British political
advertising 1983–2017 156
Annemarie Walter
10 Facial expressions in election campaign posters: the
effect of smiling on winning political seats during the
2017 Japanese lower house election 172
Masahiko Asano

PART III SOCIAL MEDIA DISCOURSE: POPULISM,
NEGATIVE CAMPAIGNS, AND THE USE OF
ARTIFICIAL INTELLIGENCE
11 They are lying to us! The rhetoric of direct communication
by populist politicians and its effects on the electorate:
evidence from the Netherlands 196
Michael Hameleers
12 Emotion, reason, and political attacks on Facebook : the
use of rhetorical appeals in the 2014 Brazilian presidential race 214
Ícaro Joathan and Francisco Paulo Jamil Marques
13 Political discourse through artificial intelligence:
parliamentary practices and public perceptions of chatbot
communication in social media 230
Chen Sabag Ben-Porat and Sam Lehman-Wilzig

Index 246

Erscheinungsdatum	08.04.2020
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
ISBN-10	1-78990-457-9 / 1789904579
ISBN-13	978-1-78990-457-4 / 9781789904574
Zustand	Neuware