The Routledge Handbook of Soft Power -

The Routledge Handbook of Soft Power

Buch | Softcover
508 Seiten
2020
Routledge (Verlag)
978-0-367-46205-5 (ISBN)
56,10 inkl. MwSt
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Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and soft public diplomacy.
The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence.

Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia.

This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.

Naren Chitty is Inaugural Director of the Soft Power Analysis and Resource Centre and Foundation Chair in International Communication at Macquarie University, Australia. Li Ji is a Lecturer in International Communication and a Researcher at the Soft Power Analysis and Resource Centre (SPARC) at Macquarie University, Australia.  Gary D. Rawnsley is Professor of Public Diplomacy in the Department of International Politics at Aberystwyth University, UK. Craig Hayden is Chair of the Diplomatic Mastery Program at the Foreign Service Institute, US Department of State, USA.

Part 1: Theoretical Perspectives

Section 1: Theoretical Considerations






Soft Power, Civic Virtue and World Politics (Overview) Naren Chitty



Alternatives to Soft Power: Influence in French and German External Cultural Action Robin Brown



A Critical Discourse Analysis of Soft Power Fei Jiang



Understanding Soft Power Through Public Diplomacy in Contrasting Polities Efe Sevin

Section 2: Methodological Problems






Measuring Soft Power (Overview) Li Ji



A Methodological Approach to Nation Branding: Measurement and Issues Elif Kahraman



Challenges of a big data approach in mapping soft power Richard Davis & Li Ji



Social Media and E-Diplomacy: Scanning Embassies on Weibo Ying Jiang

Section 3: The Cultural Imperative






Cultural Approaches to Soft Power (Overview) Jacob Udo-Udo Jacob



Soft Power and Cultural Industries: Cultural Policy and Inter-Asian Regional Flows in Hong Kong and Singapore Peichi Chung



The Cultural Imperative: News Production and Soft Power Saba Bebawi



Legal Diplomacy and the Possible Approach of China Zhipeng He



The Soft Power of Elephants John Simons

Section 4: The Technological Turn






Technologies of Influence: The Materiality of Soft Power in Public Diplomacy (Overview) Craig Hayden



Digital networks and Transformations in the International News Ecology: A Critique of
Agent-centred Approaches to Soft Power Marie Gillespie and Eva Nieto McAvoy



Social Media and Soft Power Politics in Africa: Lessons from Nigeria’s #BringBackOurGirls and Kenya’s #SomeoneTellCNN Matthew O. Adeiza and Philip N. Howard

Part 2: Case Studies

Section 5: Europe and the Americas






North America & Europe – The Soft Power Outliers (Overview) Katarzyna Pisarsk



Popular Culture, Banal Cosmopolitanisms and Hospitality: Notes for a Brazilian Soft Power
Yuji Gushiken, Quise Gonçalves Brito &Taís Marie Ueta



International Challenges of Catalonia: Defining Its Public Diplomacy through Parliamentary Debates Xavier Ginesta, Mireia Canals & Jordi de San Eugenio



German Public Diplomacy: The Importance of Culture and Education Falk Hartig



Good Health is Above Wealth. Eurozone as a Patient in Eurocrisis Discourse Magdalena Bielenia-Grajewska



Of Extended Hands and Velvet Gloves: U.S.-Iran Metaphorical Wars Esmaeil Esfandiary

Section 6. Africa and the Middle East






Soft Power Mobilization in the Middle East and Africa. (Overview) Aziz Douai



When Soft Power Success and "Attractiveness" Cannot be Sustained : Zimbabwe and South Africa as Case Studies of the Limits of Soft Power Eric Louw



Nigeria, Public Diplomacy and Soft Power Tokunbo Ojo



Public Diplomacy and Soft Power in Algeria’s Foreign Policy Laeed Zaghlami

Section 7: Central and South Asia






Central and South Asia: An Overview of Soft Power Prospective (Overview) Dalbir Ahlawat



Indigenizing Soft Power in Russia Yelena Osipova



Bollywood Enabling India as a Soft Power: A Critical Overview of Pros and Cons of PostCritical Assumptions CSHN Murthy



Seduced by Bhutan’s Philosophy of Happiness Bunty Avieson & Kinley Tshering



India and China: Soft Power in an Asian Context Kishan S Rana

Section 8: North and South East Asia






An Overview of Soft Power in East and South East Asia Damien Spry



The Pivot Shift of Japan’s Public Diplomacy Yasushi Watanabe



The Korean Wave as Soft Power Public Diplomacy Hun Shik Kim



Vietnamese Cultural Diplomacy: An Emerging Strategy Gary D. Rawnsley & Chi Ngac



Beyond the Boats: Constraints on Indonesian and Australian Soft Power Murray Green

Conclusion Naren Chitty

Erscheinungsdatum
Reihe/Serie Routledge International Handbooks
Zusatzinfo 21 Tables, black and white; 15 Halftones, black and white; 15 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 174 x 246 mm
Gewicht 861 g
Themenwelt Sozialwissenschaften Politik / Verwaltung Staat / Verwaltung
ISBN-10 0-367-46205-2 / 0367462052
ISBN-13 978-0-367-46205-5 / 9780367462055
Zustand Neuware
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