Burgundy - Marion Demossier

Burgundy

The Global Story of Terroir
Buch | Softcover
280 Seiten
2020
Berghahn Books (Verlag)
978-1-78920-627-2 (ISBN)
31,50 inkl. MwSt
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“Demossier’s engrossing analysis of Burgundy—the wine, the place, the brand—should be imbibed (pun intended!) on many levels—and slowly, for best appreciation.”—foodanthro.com



Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir (the environmental factors that affect a crop's character), and its transnational deployment in China, Japan, South Korea, and New Zealand.



It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root.



From the introduction:

Superficially then, Burgundy might appear to be simply acquiring recognition for its unchanging landscape, tradition and culture. Yet, for all the power of its rich local identity, folklore and culture which is broadcast to the world, there hides underneath the comforting blanket of this seamless place, untouched by change or conflict, a far more complex reality. Burgundy’s listing as a World Heritage landscape emphasises its international reputation as a traditional and historical site of wine production and opens a new chapter in the production and marketing of its quality, differentiation and authenticity. It is also about readjusting Burgundy and the grands crus in response to a changing global market and the shifting kaleidoscope of world wine values.

Marion Demossier is Professor of French and European Studies and Head of the Department of Modern Languages at the University of Southampton, and holds a PhD in Social Anthropology from the EHESS (École des Hautes Études en Sciences Sociales) in Paris. She has been involved as an expert with the wine industry in France and New Zealand and is a member of the UNESCO network Chair Culture of Wine, Dijon since 2006.

List of Illustrations

Acknowledgements



Introduction



Chapter 1. Wine Landscapes and Place-Making

Chapter 2. Wine Growers and Worlds of Wine

Chapter 3. The Taste of Place

Chapter 4. Winescape

Chapter 5. Beyond Terroir

Chapter 6. Translating Terroir, Burgundy in Asia

Chapter 7. Creating Terroir, Burgundy in New Zealand

Chapter 8. From Terroirs to the Climats de Bourgogne



Conclusion



Glossary of Key Terms

Bibliography

Index

Erscheinungsdatum
Reihe/Serie New Directions in Anthropology
Verlagsort Oxford
Sprache englisch
Themenwelt Sozialwissenschaften Ethnologie
Sozialwissenschaften Soziologie
ISBN-10 1-78920-627-8 / 1789206278
ISBN-13 978-1-78920-627-2 / 9781789206272
Zustand Neuware
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