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New Insights into Prognostic Data Analytics in Corporate Communication
Seiten
2019
Business Expert Press (Verlag)
978-1-947441-10-1 (ISBN)
Business Expert Press (Verlag)
978-1-947441-10-1 (ISBN)
Advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communicationa - nnual reports, investigative fiction, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics.
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements.
The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements.
The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.
Pragyan Rath, Assistant Professor in Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC), India.
Erscheinungsdatum | 30.08.2019 |
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Verlagsort | Sterling Forest |
Sprache | englisch |
Themenwelt | Sozialwissenschaften ► Soziologie |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 1-947441-10-8 / 1947441108 |
ISBN-13 | 978-1-947441-10-1 / 9781947441101 |
Zustand | Neuware |
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