Monopoly Television
Mtv's Quest To Control The Music
Seiten
2019
Routledge (Verlag)
978-0-367-31691-4 (ISBN)
Routledge (Verlag)
978-0-367-31691-4 (ISBN)
This book examines the historical development of music video as a commodity and the established structure for the production, distribution, and exhibition of music video with special emphasis on the premiere music channel, Music Television (MTV).
In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and
In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and
Jack Banks is assistant professor of communication at the University of Hartford.
Constructing Video Dreams: Music Video in a Commercial Culture -- Part 1 The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV's Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV's Corporate Intrigue and Sagging Ratings -- Part 2 The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies' Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative Expression
| Erscheinungsdatum | 02.09.2019 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 453 g |
| Themenwelt | Sozialwissenschaften ► Soziologie |
| ISBN-10 | 0-367-31691-9 / 0367316919 |
| ISBN-13 | 978-0-367-31691-4 / 9780367316914 |
| Zustand | Neuware |
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