Marketing Scientific And Technical Information

Other Titles of Interest -- Preface -- Introduction -- Introduction -- Marketing Scientific and Technical Information -- STI Dissemination: Issues and Opportunities -- The STI User and Market -- Introduction -- STI Acquisition and the Firm -- A Model of User Behavior for Scientific and Technical Information -- Problems and Prospects in the Segmentation of the STI Market -- The STI Product -- Introduction -- Product Planning for Effective Scientific and Technical Information -- Increasing the Utilization of Scientific and Technical Information -- The Distribution of STI -- Introduction -- Channel Theory and STI Distribution -- Marketing of Information Services: Strategie Considerations in Channel Selection -- Developing a Better Understanding of STI Marketing -- Introduction -- An Experiment in the Application of Marketing Theory to the Marketing of STI Products and Services -- On the Evaluation of Scientific-T echnical Information Systems -- On the Buying and Using of Scientific and Technical Information by Organizations -- An Agenda for the Future -- Participants in Conference on Marketing Scientific and Technical Information