Mag Men - Walter Bernard, Milton Glaser

Mag Men

Fifty Years of Making Magazines
Buch | Hardcover
288 Seiten
2019
Columbia University Press (Verlag)
978-0-231-19180-7 (ISBN)
37,40 inkl. MwSt
For more than fifty years, Walter Bernard and Milton Glaser have revolutionized the look of magazine journalism. In Mag Men, Bernard and Glaser recount their storied careers, offering insiders’ perspective on some of the most iconic design work of the twentieth century. The authors look back on and analyze some of their most important and compelling projects, from the creation of New York magazine to redesigns of such publications as Time, Fortune, Paris Match, and The Nation, explaining how their designs complemented a story and shaped the visual identity of a magazine.

Richly illustrated with the covers and interiors that defined their careers, Mag Men is bursting with vivid examples of Bernard and Glaser’s work, designed to encapsulate their distinctive approach to visual storytelling and capture the major events and trends of the past half century. Highlighting the importance of collaboration in magazine journalism, Bernard and Glaser detail their relationships with a variety of writers, editors, and artists, including Nora Ephron, Tom Wolfe, Gail Sheehy, David Levine, Seymour Chwast, Katherine Graham, Clay Felker, and Katrina vanden Heuvel. The book features a foreword by Gloria Steinem, who reflects on her work in magazines and her collaborations with Bernard and Glaser. At a time when uncertainty continues to cloud the future of print journalism, Mag Men offers not only a personal history from two of its most innovative figures but also a reminder and celebration of the visual impact and sense of style that only magazines can offer.

Walter Bernard has been the designer and art director of many of the best-known magazines and newspapers in the United States, including Time, Fortune, and The Atlantic. He coproduced the documentary Portraits of a Lady (2008). In 2013, he received the Henry R. Luce Lifetime Achievement award for his work at Time Inc. Milton Glaser is one of the most important graphic designers of the twentieth century, responsible for many iconic designs, including the “I Love New York” logo. In 2009, he was awarded the National Medal of Arts, the first graphic designer to receive the award. He has written several books, including Drawing Is Thinking (2008) and In Search of the Miraculous: Or, One Thing Leads to Another (2012).

Foreword
Introduction
1. “Shall We Start a New Magazine?”
2. New Opportunities on Bigger Stages
3. Together Again
List of Magazines
Acknowledgments
Index

Erscheinungsdatum
Zusatzinfo 200 color illustrations
Verlagsort New York
Sprache englisch
Maße 216 x 279 mm
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
ISBN-10 0-231-19180-4 / 0231191804
ISBN-13 978-0-231-19180-7 / 9780231191807
Zustand Neuware
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