Crisis Communication

Audra Diers-Lawson is a Senior Lecturer at Leeds Beckett University, United Kingdom. She serves as chair of the Crisis Communication Division of the European Communication Research and Education Association (ECREA) and sits on several journal editorial boards with recent publications on topics like consumer trust, intercultural crisis communication, crisis atonement, whistleblowing, and stakeholder anger at organizations in crisis.

Part 1: Crisis communication and the stakeholder relationship management perspective. 1. Introducing crisis communication as a field of practice. 2. Situating crisis communication within the fields of public relations and management. 3. The stakeholder relationship management perspective on crisis communication. Part 2: Issue factors: Evaluating stakeholders, risks, and crisis types. 4. The importance of managing complex and changing organizational environments. 5. From friends to frenemies: Mapping an organization’s stakeholders. 6. Playing the blame game to classify types. Part 3: Internal stakeholders and organizational factors: Evaluating the organization’s crisis capacity. 7. Defining crisis capacity in a modern environment. 8. Building crisis capacity from the inside out. 9. The leadership challenge for organizations in crisis. Part 4: Stakeholder factors: Shifting from the inside out. 10. The missing link of stakeholder attitudes to understand crisis communication. 11. Issue-related attitudes influencing stakeholder reactions to crises. 12. Organization-related attitudes influencing stakeholder reactions to crises. Part 5: Message factors: Crisis response that focuses on stakeholder needs. 13. The realities of crisis response in multi-platform, multi-actor environments. 14. One size seldom fits all: A taxonomy of crisis response tactics. 15. Comparing theories of crisis response. 16. Strategically planning crisis response messages. Part 6: Shaping crisis outcomes: What do crises mean for organizations? 17. Agenda setting: The intersection of multi-actor environments and media engagement during crises. 18. Learning their lessons? Crisis outcomes and crisis-driven organizational change. 19. Measuring behavioral outcomes to crises.