Public Relations and Strategic Communication
OUP Australia and New Zealand (Verlag)
978-0-19-030460-7 (ISBN)
Throughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students with further insight into the realities of public relations and strategic communication as a profession.
Public Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall.
Dr Karen Sutherland is a multi-award-winning Lecturer in Public Relations and Social Media at the University of the Sunshine Coast in Queensland, Australia. Saira Ali is a Lecturer in Public Relations at the University of the Sunshine Coast. Dr Umi Khattab is a Senior Lecturer in Public Relations at the University of the Sunshine Coast.
1. Introduction: Public Relations and Strategic Communication in Global, Local and Transcultural Contexts2. Theorising Public Relations: An Historical Journey3. News Media and New Media: Storytelling, Content Curation and Creation4. Building Relationships with Audiences, Publics & Stakeholders: Public Relations as a People-Centred Practice5. Internal Communication and Reputation: (Net)Working Employees6. Change Campaigns: Public Opinion and Inspiration7. Community Events and Promotions: When Locals Rise8. What is Corporate Social Responsibility (CSR)?9. Political Communication: Public Affairs and Public Diplomacy10. Critical Practice: Issue, Crisis and Risk Communication11. The Profession Today: Law, Ethics, Reputation and Standards
Erscheinungsdatum | 22.11.2019 |
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Verlagsort | Melbourne |
Sprache | englisch |
Maße | 203 x 244 mm |
Gewicht | 904 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-19-030460-X / 019030460X |
ISBN-13 | 978-0-19-030460-7 / 9780190304607 |
Zustand | Neuware |
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