![Für diesen Artikel ist leider kein Bild verfügbar.](/img/platzhalter480px.png)
Myth in Modern Media Management and Marketing
Seiten
2019
Business Science Reference
978-1-5225-9922-7 (ISBN)
Business Science Reference
978-1-5225-9922-7 (ISBN)
- Keine Verlagsinformationen verfügbar
- Artikel merken
The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.
Erscheint lt. Verlag | 14.6.2019 |
---|---|
Reihe/Serie | Advances in Marketing, Customer Relationship Management, and E-Services |
Sprache | englisch |
Maße | 178 x 254 mm |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 1-5225-9922-3 / 1522599223 |
ISBN-13 | 978-1-5225-9922-7 / 9781522599227 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
2nd Edition
Media-Kombination (2022)
SAGE Publications Inc
829,95 €