The Measurement of Media Reputation
Seiten
2019
Lexington Books (Verlag)
978-1-4985-7299-6 (ISBN)
Lexington Books (Verlag)
978-1-4985-7299-6 (ISBN)
This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.
The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
Xiaoqun Zhang is assistant professor in the Department of Media Arts at University of North Texas.
Chapter 1: Media Reputation: A Critical Overview
Chapter 2: The Measurement of Media Coverage
Chapter 3: The Comparisons and Validity Tests of the Measures of Media Favorability
Chapter 4: Interactions among Three Dimensions of Media Coverage
Chapter 5: A Composite Measure of Media Reputation
Chapter 6: Conclusions and Discussions
Erscheinungsdatum | 10.05.2021 |
---|---|
Verlagsort | Lanham, MD |
Sprache | englisch |
Maße | 161 x 228 mm |
Gewicht | 426 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
ISBN-10 | 1-4985-7299-5 / 1498572995 |
ISBN-13 | 978-1-4985-7299-6 / 9781498572996 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Ihr Werkzeugkoffer für agile Kampagnen und starke politische …
Buch | Hardcover (2023)
Springer (Verlag)
27,99 €
Eine Einführung
Buch | Softcover (2022)
Springer VS (Verlag)
27,99 €
Buch | Softcover (2024)
Springer Gabler (Verlag)
49,99 €