Collaborative Value Co-creation in the Platform Economy

Anssi Smedlund is Postdoctoral researcher at the Center for Knowledge and Innovation Research (CKIR) and the Department of Marketing at Aalto University School of Business, Finland. He received his PhD in Industrial Engineering and Management from Aalto School of Science. He has acted as a principal investigator in numerous service science and innovation management research projects and has held visiting positions at Tokyo Institute of Technology and UC Berkeley Haas School of Business. Dr. Smedlund has published 27 peer-reviewed publications in the journals, conferences and books in knowledge management, service science and information system science fields. Arto Lindblom  Ph.D. is the Professor of Retailing in the Department of Marketing at Aalto University, School of Business. His current research interests are related to retail entrepreneurship, strategic retail management and marketing, and supplier-retailer relationships. He has published his research results in journals such as Management Decision, International Journal of Retail and Distribution Management, Journal of Services Marketing, and Industrial Marketing Management. Professor Lindblom also works as the Head of Marketing Department at Aalto University. Lasse Mitronen Ph.D.  is the professor of practice in the Department of Marketing at Aalto University, School of Business. His current research interests are related to service business and network management, customer value and retail marketing and retailing. He has published his research results in journals such as Industrial Marketing Management, Management Decision, Journal of Retailing and Consumer Services and Journal of Services Marketing.  Before the academic career, he has very long experience in the leading Finnish retailing group K-group and Kesko Corporation.

Chapter 1. Service in the platform context: a review of the state of the art and future research.- Chapter 2: Platform Ecosystem Orchestration for Efficiency, Development, and Innovation.- Chapter 3: Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms.- Chapter 4: Expanding the Platform: Smart Contracts as Boundary Resources.- Chapter 5: Digital Platforms for Restructuring the Public Sector.- Chapter 6: A Conceptual Platform for Understanding and Managing Complex Service Enterprises: Case Studies in the Transformation of Healthcare Delivery.- Chapter 7: Understanding platform transformations through routine interactions.- Chapter 8: Creating the Foundation for a Functioning Internal Platform.- Chapter 9: Applying the Extended Theory of Planned Behavior to Predict Collaborative Consumption Intentions.- Chapter 10: Distributed Governance in Multi-Sided Platforms. A Conceptual Framework from Case: Bitcoin.- Chapter 11: Value Creation from the Internet of Things in Heavy Machinery: A Middle-Manager Perspective.- Chapter 12: Customer Value in the Sharing Economy Platform: The Airbnb Case.- Chapter 13: Back to the Future: A Revelation of Conventional Platform Preference of Digital Creative Ecosystem Entities in Bandung.