Taking Aim at Attack Advertising
Oxford University Press Inc (Verlag)
978-0-19-094757-6 (ISBN)
Kim L. Fridkin is a Foundation Professor of Politics and Global Studies at Arizona State University, where she has taught since 1989. She is an expert in the areas of women and politics, campaigns and elections, and U.S. voting behavior. She is the author of The Political Consequences of Being a Woman and has co-authored The Changing Face of Representation: The Gender of U.S. Senators and Constituent Communications, No Holds Barred: Negative Campaigning in the U.S. Senate, and The Spectacle of U.S. Senate Campaigns with Patrick J. Kenney. Patrick J. Kenney is Dean of the College of Liberal Arts and Sciences and a Foundation Professor of Politics and Global Studies at Arizona State University, where he has taught since 1986. He is an expert on campaigns, elections, and U.S. voting behavior.
Preface
1. Untangling the Impact of Negative Campaigning on Citizens
2. Data Measurements and Methodology
3. Citizens' Tolerance of Negative Campaign Messages
4. An Examination of the Amount, Substance, and Tone of Negative Commercials
in Senate Elections
5. Reactions to the Civility and Relevance of Negative Advertisements
6. Examining Citizens' Impressions of Negativity During U.S. Senate Campaigns
7. How Negative Campaigning Influences Citizens' Evaluations of Candidates
and Likelihood of Voting
8. The Consequences of Negative Campaigning
Appendices
References
Erscheinungsdatum | 19.04.2019 |
---|---|
Zusatzinfo | 24 |
Verlagsort | New York |
Sprache | englisch |
Maße | 231 x 155 mm |
Gewicht | 363 g |
Themenwelt | Geisteswissenschaften ► Philosophie |
Geisteswissenschaften ► Religion / Theologie | |
Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung | |
Sozialwissenschaften ► Politik / Verwaltung ► Vergleichende Politikwissenschaften | |
ISBN-10 | 0-19-094757-8 / 0190947578 |
ISBN-13 | 978-0-19-094757-6 / 9780190947576 |
Zustand | Neuware |
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