Great American Blow-up
Puffery in Advertising and Selling
Seiten
1996
|
2nd Revised edition
University of Wisconsin Press (Verlag)
978-0-299-15254-3 (ISBN)
University of Wisconsin Press (Verlag)
978-0-299-15254-3 (ISBN)
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Ivan L. Preston is Journal Communications/Heyse Professor of Journalism and Mass Communications at the University of Wisconsin-Madison. He has been honored three times by the American Academy of Advertising, most recently by being elected its president. An expert witness and author of numerous articles on advertising law, he is the author of The Tangled Web They Weave: Truth, Falsity, & Advertisers, also published by the University of Wisconsin Press.
Erscheint lt. Verlag | 15.10.1999 |
---|---|
Verlagsort | Wisconsin |
Sprache | englisch |
Gewicht | 354 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-299-15254-5 / 0299152545 |
ISBN-13 | 978-0-299-15254-3 / 9780299152543 |
Zustand | Neuware |
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