The Other Half

The time is now for leaders in companies all over the world to consider women as valued employees for the greater good.

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We live in a world that is unequal by nature. One could even say that its diversity is essential to all the world's survival. However, inequality among human beings is one of society's biggest problems. This book is about opportunities. It is about being at the forefront of a paradigm change and a win-win situation. And it is about leading one of the most compelling and exciting shifts in our society: women's empowerment. Company leaders are used to dealing with radical changes in markets, technology and customer behaviour as an important part of their job. They are accustomed to interpreting these changes and adding innovative solutions for them together with their teams. How they do this makes all the difference. But there is a story that corporations all over the globe have chosen to ignore. This story is the sum total of millions of lost opportunities, because over half the potential workforce was left behind. Although half the population is made up of women, only 50% of them can earn a decent living. The Other Half sets out to change just that.