Social Media and e-Diplomacy in China

Dr Ying Jiang is Senior Lecturer at the Department of Media, University of Adelaide, Australia. After being awarded a PhD in 2010, Ying joined Media Discipline at the University of Adelaide and was selected in 2008 as one of the 100 outstanding young Chinese leaders in the world by Hong Kong Dragon Foundation. Ying’s research interests and publications mainly include cyber-nationalism, crosscultural communication, social media and public relations. Ying’s first book was 'Cyber-nationalism in China: Challenging Western Media Portrayal of Chinese Censorship' (2012).

PART One: Social media landscape differences between China and the West.- Introduction and background knowledge.- Social media context in China and global PR theory.- Part 2: Analyzing the Embassies’ use of Weibo.- Scanning the foreign use of Weibo.- Foreign embassies’ use of Weibo.- A close case study: Kunming terror attack & embassy’s e-diplomacy via Weibo.- Part 3: Public Diplomacy and Weibo.- Weibo as a public diplomacy platform.- Implications of the Western use of Weibo and global PR theory.- Conclusion/ Open-endedness.