Gen Z

Regina Luttrell, PhD, is the Director of the W20 Emerging Insights Lab and an assistant professor of Public Relations and Social Media at the S.I. Newhouse School of Public Communications at Syracuse University where she researches, publishes, and discusses public relations, social media for strategic communication, Gen Alpha, GenZ and the Millennial generation, as well as the intersection of social media within society. Luttrell’s research has been published in academic journals and book chapters. She is the author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, and A Practical Guide to Ethics in Public Relations. Most recently she edited and contributed to the book Trump Tweets: The World Reacts; Understanding What is Relevant and Why? and American Democracy: Influence, Activism, and Misinformation in the Social Era. Superpower: Advocating for the equality and rights of all women. Karen McGrath is a professor, author, scholar, and superhero wannabe who pursues tasks with verve, “pows,” and “bams” without a cape. She has co-authored two books, The Millennial Mindset: Unraveling Fact from Fiction (2015) and Brew Your Business: The Ultimate Craft BeerPlaybook (2017); published analyses of marginalized groups in pop culture, including Archie Comics, Marvel Comics, and The Big Bang Theory; and, her latest publication, “Leveraging Esports in Higher Education” in Ryan Rogers’ (Ed.) Understanding Esports: An Introduction to the Global Phenomenon (2019) demonstrates her interest in keeping up with higher education and generational trends. She sees much potential in Generation Z and hopes they continue to don their own capes to make a difference in a currently chaotic world.