Communication Research Methods
Oxford University Press Inc (Verlag)
978-0-19-065274-6 (ISBN)
Gerianne Merrigan is Professor and former Chair of Communication Studies at San Francisco University. Carol Huston is Professor of Communication Studies and Gender Studies and currently serves as Special Assistant in the Office of Institutional Effectiveness and Planning at the University of San Diego.
Part 1. The What and Why of Communication Research 1. Introduction to Communication Research 2. Three Paradigms of Knowing 3. Ethics and Research Part 2. How to Explain and Predict Communication 4. Making Arguments for Association and Causality 5. Measuring and Designing Quantitative Social Science Research 6. Experimental Research: Predicting Causes and Effects 7. Survey Research: Explaining and Predicting Attitudes and Behaviors 8. Content Analysis: Explaining and Interpreting Message Categories 9. Analyzing and Interpreting Quantitative Data 10. Conversation Analysis: Explaining Talk's Structure and Function Part 3. How to Interpret, Evaluate and Reform Communication11. Making Arguments for Multiple Plausible Realities 12. Interviews and Focus Groups: Interpreting Guided Responses 13. Ethnography: Interpreting and Evaluating Cultural Communication 14. Discourse Analysis: Interpreting & Evaluating Language-in-Use 15. Rhetorical Criticism: How to Interpret Persuasive Texts and Artifacts 16. Critical Studies: Evaluating and Reforming Ideologies
Erscheinungsdatum | 21.01.2019 |
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Zusatzinfo | Illustrations, unspecified |
Verlagsort | New York |
Sprache | englisch |
Gewicht | 740 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
ISBN-10 | 0-19-065274-8 / 0190652748 |
ISBN-13 | 978-0-19-065274-6 / 9780190652746 |
Zustand | Neuware |
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