Political Campaign Communication
Inside and Out
Seiten
2004
Routledge (Verlag)
978-0-205-31843-8 (ISBN)
Routledge (Verlag)
978-0-205-31843-8 (ISBN)
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Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.
This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.
This text takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many texts in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.
I. AN OVERVIEW OF POLITICAL COMMUNICATION ISSUES.
1. Political Communication: An Introduction.
2. Political Socialization: The Development of Political Attitudes.
3. Campaign Strategies.
4. The Image of the Political Candidate.
5. Media Theory and Political Communication.
II. THE CAMPAIGN TEAM.
6. Campaign Organization.
7. Campaign Communications in the Mass Media.
8. Campaign Communications: Direct Voter Contact.
9. Political Speeches.
10. Political Polling.
III. CAMPAIGN CONCERNS.
11. Press Coverage and Media Relations.
12. The Role of Political Money.
13. The Role of Interpersonal Influence.
14. Critical Events Analysis.
15. Ethical Questions in Political Communication.
References.
Index.
| Erscheint lt. Verlag | 29.1.2004 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 506 g |
| Themenwelt | Sozialwissenschaften ► Politik / Verwaltung |
| ISBN-10 | 0-205-31843-6 / 0205318436 |
| ISBN-13 | 978-0-205-31843-8 / 9780205318438 |
| Zustand | Neuware |
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