Happiness in America (eBook)

Lawrence R. Samuel is the founder of AmeriCulture, a Miami- and New York City-based consultancy dedicated to translating the emerging cultural landscape into business opportunities. He is a blogger for Psychology Today, where he has received hundreds of thousands of hits, and is often quoted in national and international media. Larry is the author of many books, including Sexidemic: A Cultural History of Sex in America (Rowman, 2013), Death, American Style: A Cultural History of Dying in America (Rowman, 2013), American Fatherhood: A Cultural History (Rowman, 2016), and Future Trends: A Guide to Decision Making and Leadership in Business (Rowman, 2018).

Chapter 1New Roads to Happiness, 1920-1939Chapter 2The Paradox of Happiness, 1940-1959Chapter 3What Makes You Happy?, 1960-1979Chapter 4Don’t Worry, Be Happy, 1980-1999Chapter 5 Are You Happy Yet?, 2000-2009Chapter 6Happily Ever After, 2010-

https://www.publishersweekly.com/9781538115794Happiness in America: A Cultural HistoryLawrence R. Samuel. Rowman & Littlefield, $32 (190p) ISBN 978-1-5381-1579-4Samuel (The American Way of Life) examines nearly a century of study on the unique American conception of happiness in this meditative history. Pointing out that happiness was deemed so significant that it was codified into the Declaration of Independence, Samuel takes capitalism, fluctuations in the American economy, and individualism vs. a communal spirit as fundamental reference points. In the post-WWII era, he recounts, Americans learned that materialism was not conducive to happiness and “it could not be acquired on a lay-away plan like a new Frigidaire or Studebaker.” The 1980s–90s saw a rampant increase in the use of antidepressants; more recent developments include apps and social media campaigns designed to spark joy. He also notes gendered happiness considerations; contemporary concerns about “having it all” date back to the 1950s, when women started entering the workforce in large numbers. In addition to chronicling the self-help genre, Samuel summarizes psychology and sociology insights for a lay audience. Samuel does not exactly land on a prescription for happiness, but instructive commonalities and patterns emerge. This study will interest readers interested in American culture, and Americans both enamored and skeptical of self-help. (Nov.)