Political Marketing and Management in the 2017 New Zealand Election (eBook)

Jennifer Lees-Marshment is Associate Professor of Politics and International Relations at the School of Social Sciences at University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications, 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance. 

Chapter 1 Introduction: Political marketing and management in New Zealand Jennifer Lees-Marshment Chapter 2 Vote Compass NZ 2017: Marketing insights into public views on policy and leaders Jennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie and Clifton van der Linden Chapter 3 Political parties and their customers: the alignment of party policies with supporter, target and undecided market preferencesJennifer Lees-Marshment, Edward Elder, Lisa Chant, Danny Osborne, Justin Savoie and Clifton van der Linden (pp 18-32)Chapter 4 Messy Marketing in the 2017 New Zealand Election: the incomplete market-orientation of the Labour and National Parties Jennifer Lees-Marshment (pp 33-51)Chapter 5 Candidate Brand Personality and the 2017 New Zealand General Election James Barrett (pp 52-70)Chapter 6 Minor Party Campaign advertising: A market-oriented assessmentClaire Robinson (pp 71-84)Chapter 7 Communicating Market-Oriented Leadership in power and oppositionEdward Elder (pp 85-100)Chapter 8 Conclusion: Political marketing and management lessons for research and practiceJennifer Lees-Marshment (pp 101-120)Appendix: Vote Compass 2017 Core Reports (pp 121-131)