Transglobal Fashion Narratives (eBook)

Clothing Communication, Style Statements and Brand Storytelling
eBook Download: EPUB
2018
360 Seiten
Intellect Books Ltd (Verlag)
978-1-78320-845-6 (ISBN)

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Everywhere we look, people are using fashion to communicate self and society – who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists and bloggers.


Everywhere we look, people are using fashion to communicate self and society - who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists and bloggers.

lt;p>Anne Peirson-Smith is assistant professor in the Department of English at the City University of Hong Kong.

Joseph H. Hancock II is professor at Drexel University, Philadelphia, and edits the journal Fashion, Style and Popular Culture.

Introduction: Communicating Transglobal Fashion Narratives

Anne Peirson-Smith and Joseph H. Hancock II

Section 1: Clothing Communication: Fashion as Written/Image

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Chapter 1: Fashioning Adaptations: Anna Karenina on Screen

Pamela Church Gibson

 

Chapter 2: The Desire for Change and Contrast: Fashion in Soviet Films between 1956 and 1985

Julia Hargassner

 

Chapter 3: The Sad Fortunes of ‘Stylish Things’: George Eliot and the Languages of Fashion

Royce Mahawatte

 

Chapter 4: Oscar Wilde and the Philosophy of Fashion

Colin Cavendish-Jones

 

Chapter 5: Lolita through the Looking Glass: Alice, the Japanese Lolita Subculture and the Lolita Complex

Kathryn A. Hardy Bernal

 

Chapter 6: Sewing Manuals in 1950s China: Socialist Narratives and Dress Patterns from New Democracy to Socialist Transformation

Antonia Finnane

 

Section 2: Style Statements: Fashioning Identity

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Chapter 7: The Emperor’s New Clothes Revisited: On Critical Fashion, Magical Thinking and Fashion as Fiction

Efrat Tseëlon

 

Chapter 8: From Tradition to Fantasy: National Costume for Puerto Rican Miss Universe Contestants

José Blanco F. and Raúl J. Vázquez-López

 

Chapter 9: From Iconography to Inspiration: Australian Indigenous References in Contemporary Fashion

Jennifer Craik

 

Chapter 10: In Your Face: Masculine Style Stories and the Fashionable Beard

Maria Mackinney-Valentin and Trine Brun Petersen

 

Chapter 11: Becoming Animal, Becoming Free: Re-Reading the Animalistic in Fashion Imagery

Louise Wallenberg

 

Chapter 12: Fragile Fashion: The Paper Dress as Art and Visual Consumption

Viveka Kjellmer

 

Chapter 13: ‘O Brave New World That Hath Such Costumes in It’: An Examination of Cosplay as Fantastical Performance

Anne Peirson-Smith

 

Section 3: Brand Storytelling: Commodified Fashion Tales

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Chapter 14: ‘Paris of the East’? Collapsing Fashion Capitals through Fashion Photography of Shanghai and Hong Kong

Jess Berry

 

Chapter 15: Weaving Fashion Stories in Shanghai: Heritage, Retro and Vintage Fashion in Modern Shanghai

Natascha Radclyffe-Thomas

 

Chapter 16: X Marks the Spot: The Phenomena of Visuality and Brandscaping as Material Culture

Demetra Kolakis

 

Chapter 17: Cargo Pants: The Transnational Rise of the Garment that Started a Fashion War

Joseph H. Hancock II

 

Chapter 18: Cool Japan: Fashion as a Vehicle of Soft Power

Tets Kimura

Erscheint lt. Verlag 15.7.2018
Verlagsort Bristol
Sprache englisch
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Kunst / Musik / Theater Film / TV
Sachbuch/Ratgeber Freizeit / Hobby Kreatives Gestalten
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft Betriebswirtschaft / Management
Schlagworte Branding • clothing cluture • Communication • fan studies • Fashion • Film Studies • Identity • transglobal
ISBN-10 1-78320-845-7 / 1783208457
ISBN-13 978-1-78320-845-6 / 9781783208456
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