How to Do Media and Cultural Studies

Jane Stokes is currently Senior Lecturer in Media Studies at the University of East London and has taught at the University of Kent at Canterbury, London South Bank University and London Metropolitan University.  Jane’s interest in the media can be traced back to her days working on the student television station while studying English Literature at Sussex University. She has an MA in Film and Television Studies from the University of Westminster where Jane began teaching Media Studies in 1984. She moved to Los Angeles in 1989 to study for a PhD in Communication Theory and Research at the Annenberg School of Communication, USC. Jane has made research methods a teaching specialism, blending American and European approaches to communication, media and cultural studies.

Part I: Thinking: Theory and practice
Chapter 1: Addressing epistemology: How do we know anything about anything?
Chapter 2: Why do we do media and cultural studies?
Part II: Practicalities: Managing your research
Chapter 3: Getting started
Chapter 4: Managing the research process
Chapter 5: Getting finished
Part III: Methods and approaches to research
Chapter 6: Researching texts: Approaches to analysing media and cultural content
Chapter 7: Researching the creative industries: Studying organisations, institutions and producers
Chapter 8: Researching audiences: Who uses media and culture? How and Why?
Chapter 9: Research in context: Exploring mixed methods and research practice
Chapter 10: Conclusion