Writing and Developing Your College Textbook (eBook)

Introduction

Chapter 1: The Evolving HIgher Education Textbook Publishing Industry

The Publishing Landscape

Industry Trends

Publisher Profiles

Chapter 2: How College Textbooks Are Published

Publishers' Lists

The Publishing Cycle

Getting Started

Chapter 3: How to Capture Publishers' Interest

Understanding Signing Goals

Building Publisher Relationships

Contacting Acquisitions Editors

Preparing and Submitting Your Proposal

Understanding How an Acquisition Editor Evaluates a Proposal

Chapter 4: Negotiate Your Contract

Steps to Getting an Offer

Establishing a Positive Relationship

Before Negotiating Your Agreement

Chapter 5: Why Your Textbook Needs Development

Development Planning

Negotiating for Development Help

A Development Editor's Role

Levels of Development

Establishing a Good Working Relationship

Doing Your Own Development

Chapter 6: Write to Reach Your True Audience

Reflect On Your Mission

Identify Your Real Reader

Avoid Undeclared Bias

Write to Reading Level and Clarity

Aim for Good Expository Writing

Chapter 7: Establish an Effective Authorial Voice

Your Voice

Your Attitute Toward Your Subject

Your Philosophical and Political Orientations

Your Tone

Your Reader

Chapter 8: Why You Need Learning Objectives

Reflect On Your Instructional Goals

Determine How Learning Objectives Differ From Goals and Guide Chapter Development

Apply Findings from Educational Psychology

Construct Chapters from Learning Objectives

Chapter 9: Why Heading Structure Matters

Consider Your Organization

Develop Parts and Chapters

Learn the Art of Chunking

Write Good Titles

Develop Your TOC

Determine Levels of Heading

Craft Headings

Determine Topical Development

Chapter 10: Your Pedagogy and Apparatus

Principles of Direct and Indirect Instruction

Students as Active Learners

New Pedagogical Models

Chapter Openers and Closers

Internal Pedagogical Devices

Chapter 11: Develop Successful Feature Strands

Functions of Feature Strands

Case Studies, Profiles, Debates

Primary Source Excerpts

Models or How-Tos

Reflections and Rating Forms

Critical Thinking Exercises

Thematic Boxes

Supplement Tie-Ins

Pedagogy Pitfalls

Your Pedagogy Plan

Chapter 12: Make Drafting and Revising Easier

Prepare Your Manuscript

Submit a Complete Manuscript

Commit to Consistency

Develop Drafting Checklists and Manage Resources

Monitor Topical Balance

Draft to Length and Schedule

Develop Your Own Drafting Calendar

Chapter 13: Attend to Permissions

Managing Source Citations

Understanding Copyright Law

Permissioning Internet Sources, Photos and Art

Managing the Cost of Permissions

Developing a Permissions Log and Tracking Requests

Chapter 14: Attend to Presentation

Alternative Text

The Importance of Presentation

Graphic Organizers

Figures and Tables

The Craft of Visualizing Information and Creating Original Figures

The Art of Writing Captions

Chapter 15: Putting It All Together

Working with a Copy Editor

Learning Disaster Control Guidelines

Determining Whether Your Book "Has Legs"

Authoring Textbooks in the Digital Age