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Mission-Driven Approaches in Modern Business Education

Brent Smith (Herausgeber)

Media-Kombination
400 Seiten
2018
Business Science Reference
978-1-5225-6335-8 (ISBN)
287,35 inkl. MwSt
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In a globalized world, it is essential for business courses to adapt to the current economic climate by integrating cross-cultural and transnational approaches while remaining focused on the mission of the curriculum. Mission-Driven Approaches in Modern Business Education provides innovative insights into the ways that mission values can be seamlessly, efficiently, and effectively integrated into the core of any business course to inspire and influence quality business education. The content within this publication represents the work of educators in finance, management, marketing, international business, and other fields. It is designed for business managers, academicians, upper-level students, researchers, administrators, and organizational developers, and covers topics centered on mission as it relates to teaching, leadership, experiential learning, mission statements, sustainability, cultural engagement, and several other topics.

Dr. Brent Smith is Associate Professor of Marketing, Interim Associate Director of the Pedro Arrupe Center for Business Ethics, and Director of Fellowships at Saint Joseph's University in Philadelphia, PA. His areas of expertise include marketing strategy, marketing ethics, marketing analytics, global business, and cross-cultural engagement. He has developed several teaching innovations, including the "Five Creatures Lesson," a novel paradigm for competing effectively in business and industry. Dr. Smith's research focuses on the role of culture in marketing ethics, marketing channels, sales management, and leadership. His work appears in various scholarly outlets, such as Psychology & Marketing, Journal of Business Ethics, Journal of Marketing Channels, Advances in International Management, Marketing Education Review, and Journal of Business-to-Business Marketing .

Erscheint lt. Verlag 20.7.2018
Reihe/Serie Advances in Educational Technologies and Instructional Design
Sprache englisch
Maße 216 x 279 mm
Themenwelt Sozialwissenschaften Pädagogik
Wirtschaft Betriebswirtschaft / Management Allgemeines / Lexika
ISBN-10 1-5225-6335-0 / 1522563350
ISBN-13 978-1-5225-6335-8 / 9781522563358
Zustand Neuware
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