McDonaldization of Society (eBook)

Preface
Chapter 1: Introduction
McDonaldization: The Basic Principles
The Advantages of McDonaldization
A Critique of McDonaldization: The Irrationality of Rationality
McDonald's: Creating the "Fast-Food Factory"
McDonald's and Other Brick-And-Mortar Consumption Sites
The Long Arm of McDonald's
McDonald's as an American and a Global Icon
A Look Ahead
Chapter 2: McDonaldization Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"
Key Predecessors
McDonaldization and Consumption Today
Comparing McDonald's, Wal-Mart, and Amazon
Chapter 3: Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs, Algorithms, and Big Data
Chapter 4: Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Nonhuman Robots
Chapter 5: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization
Efficiency: It's a Fetish
Calculability: Zeal for Speed
Chapter 6: Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees
Control: Even Pilots Aren't in Control
Chapter 7: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout
High Cost: Better off at Home
False Friendliness: "Hi, George" and Emojis
Disenchantment: Where's the Magic?
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Troff 'n' Brew"
Dehumanized Death: Dying Amidst Machines and Strangers
The Irrationalities of McJobs: Just Hand the Bag Out
Digital Sites: Dehumanization and Other Irrationalities
Dealing With Irrationality: Of Velvet, Rubber, or Iron Cages?
Conclusion
Notes
Bibliography
Index
About the Author