Involving the Audience

Lee-Ann Kastman Breuch, Ph.D., is an Associate Professor in the Department of Writing Studies at the University of Minnesota, where she is department chair. Her research investigates rhetoric and digital writing in a variety of settings such as classrooms, professional organizations, and social media. She teaches courses in technical communication, digital writing, usability research, and writing pedagogy. Professor Breuch is a graduate faculty member in the Rhetoric and Scientific and Technical Communication Program and the Human Factors and Ergonomics program at University of Minnesota.

The Social Web Imperative



Rheorical Roots of Audience Involvement



Social Web Usability Research Method(s)



Failure and Fallout/Response and Recovery



Trouble with Search/Managing Change



Audience Involved/Audience Initiated



Methodological Appendix