Dynamics Of Mediatization (eBook)

Olivier Driessens is Lecturer in the Sociology of Media and Culture, Department of Sociology, University of Cambridge, UK. Göran Bolin is Professor of Media and Communication Studies at Södertörn University, Sweden.  Andreas Hepp is Professor of Media and Communication studies at the Faculty for Cultural Studies at the University of Bremen, ZeMKI, Germany. Stig Hjarvard is Professor in the Department of Media, Cognition and Communication at the University of Copenhagen, Denmark.

Preface 6
Contents 7
Editors and Contributors 10
List of Figures 15
List of Tables 16
Chapter 1 Introduction: Situating Dynamics of Mediatization 17
1.1 Purpose of the Volume 17
1.2 Organization of the Volume 19
1.2.1 Vertical Axis 20
1.2.2 Horizontal Axis 21
References 23
Part I Rethinking the Dynamics of Mediatization 25
Chapter 2 The Identity of Mediatization: Theorizing a Dynamic Field 26
2.1 Introduction 26
2.2 Mediatization: Concepts, Critique and Debates 27
2.3 The Tale of the Two Traditions: Institutionalist Versus Constructivist Perspectives 30
2.4 Media Concepts in Mediatization Research 34
2.5 Hidden Epistemologies: The Media as a Social and Material Entity 36
Social-Instrumental Notion of the Media as Communication 38
Modern-Institutional Notion of the Media as Cultural Producers 39
Philosophical Notion of the Media 39
2.6 Towards an Integrative Concept of the Media 40
2.7 Conclusion: Communication, Media and Sociality 42
References 46
Chapter 3 Mediatization from Below 49
3.1 Introduction 49
3.2 The Concept of Media 51
3.3 Elaborating the Media 55
3.4 Approaching Mediatization 59
3.5 Conclusion 63
References 65
Chapter 4 Mediatization: From Structure to Agency (and Back Again) 71
4.1 Introduction 71
4.2 A Mixed Methods Approach for Empirical Investigation of Mediatization 72
4.3 Structure 74
4.3.1 The Empirical Studies: How Media Systems Were Measured and Constructed and Related to Audience Practice 76
4.3.2 Inclusive Institutions Dimension 78
4.3.3 Globalization 82
4.3.4 Digital Media Market 83
4.3.5 Media Culture 84
4.3.6 Mediatization in European Media Landscapes 84
4.4 Agency 87
4.5 And Back Again 90
References 92
Chapter 5 Towards the “Audiencization” of Mediatization Research? Audience Dynamics as Co-Constitutive of Mediatization Processes 98
5.1 Introduction 98
5.2 Towards the “Audiencization” of Mediatization Research? 103
5.3 Audiences as Participants and Agents 110
5.4 Case 1 112
5.4.1 Audience News Platform Selection and Repertoire-Building as Constitutive of Mediatization 112
5.4.1.1 Media Logics and Audience Logics 115
5.5 Case 2 118
5.5.1 The Power of Online Audience Mobilization 118
5.6 Case 3 120
5.6.1 The Co-Shaping Power of Audiences on Political Discourses 120
5.7 Rethinking the MediaAudience Nexus in Mediatization Research 123
References 125
Part II Dynamics in Politics and Organizations 129
Chapter 6 The Localities of Mediatization: How Organizations Translate Mediatization into Everyday Practices 130
6.1 Introduction 130
6.2 Media Logics 132
6.3 Ideas and Carries of Mediatization 135
6.3.1 Carriers of Mediatization 137
6.4 Translation of Ideas 138
6.5 What Does Translation Mean for Understanding the Localities of Mediatization? 141
References 143
Chapter 7 Is There Any Future for Research on the Mediatization of Politics? 148
7.1 Introduction 148
7.2 Common Weaknesses in the Conceptualization of the Mediatization of Politics 149
7.3 Towards the Multi-dimensional Framework of the Mediatization of Politics: Logics and Powers, Practices 152
7.4 A Multi-dimensional Framework of Mediatization of Politics 155
7.5 Conclusion 161
References 162
Chapter 8 The Dynamics of Resistance and Response to Mediatization in Government: Whitehall Press Officers Caught in the “Cross-Field” Since 1997 165
8.1 Introduction 165
8.2 Background 166
8.3 Theoretical Approach: Why Mediatization? 168
8.4 Mediatization: The Case of the UK Government After 1997 171
8.5 Methodology 171
8.6 Resilience: Enduring Structure but Changing Culture 172
8.7 Vulnerability: A “Clear Run” for Labour 174
8.8 Resistance: Speaking Truth to Power 176
8.9 Responsiveness: Pleasing Ministers 178
8.10 Conclusion 179
References 181
Chapter 9 Autonomy Losses or Heightened Control? On the Limits of the Idea of Media Autonomy in the Mediatization of Politics Narrative 186
9.1 Introduction 186
9.2 Media and Politics in Chile: The Basics 188
9.3 Core Assumptions About Institutional Logics of Action 189
9.4 An Interactional Approach: From Institutional Logics to Practices 191
9.5 Data and Methods 193
9.6 Findings: The Micro-Foundations of Politicians’ and Journalists’ Relationships in Chile 194
9.6.1 Trust-Testing Exercises and the Construction of Platforms of Collaboration 194
9.6.2 News Trading as Business 196
9.6.3 Steerable Journalists, Unequal Actors 198
9.7 Discussion 199
9.8 Conclusion 202
References 204
Part III Dynamics in Everyday Life and Culture 209
Chapter 10 Mediatization of the Automobile 210
10.1 Introduction 210
10.2 The Mediatization Orientation 212
10.3 The Automobile: How to Think About It 213
10.4 A Chronology of Media in Cars 215
10.4.1 Pre-war 215
10.4.2 Post-war 216
10.4.3 At the Millennium 218
10.4.4 Autonomous Automobiles 218
10.5 Mediatization of the Automobile 219
10.5.1 Has the Automobile Undergone Mediatization? 220
10.5.2 Is It Useful to Speak of the Digitalization of the Automobile? 222
10.6 Future Research 223
References 226
Chapter 11 The Mediatization of Fashion: The Case of Fashion Blogs 231
11.1 Introduction 231
11.2 Mediatization: From the Logic of Fashion to the Logic of Digital Media 233
11.2.1 The Logic of Fashion Encapsulated by the Fashion Magazine 233
11.2.2 The Logic of Digital Media Circumventing Fashion Hierarchies 235
11.3 Fashion Blogs as Communicative Genre 237
11.3.1 Content and Purposes of (Fashion) Blogs 237
11.3.2 Tone and Directionality 239
11.4 Methodology 240
11.5 Findings 242
11.5.1 Content and Purpose: Fashion as Everyday Life and Personal Style 242
11.5.2 Aesthetics and Tone: Unpolished Glimpses of Everyday Life and Magazine Aesthetics 243
11.5.3 Directionality and Networks 244
11.5.4 Commercial Ties 245
11.6 Conclusion 247
References 249
Chapter 12 Musicalization and Mediatization 252
12.1 Introduction 252
12.2 The Concept of Musicalization 254
12.3 Musicalization and Discourse 255
12.4 Musicalization and Dramaturgy 257
12.5 The Relation Between Musicalization and Mediatization 260
12.6 Musicalization as Conditioned by Mediatization 262
12.7 Musicalization as a Part of Mediatization 263
12.8 Musicalization as a Relatively Autonomous Agent in Media-Related Processes of Social and Cultural Change 264
12.9 Conclusion 268
References 270
Chapter 13 The Legacy of Mediatization: When the Media Became Cultural Heritage 275
13.1 Introduction 275
13.2 The Musealization of Media 280
13.3 Media Heritage and Cultural Heritage 287
13.4 The Legacy of Mediatization 291
References 293
Chapter 14 The Mediatization of Urban Cultural Heritage: Participatory Approaches to Narrating the Urban Past 296
14.1 Introduction 296
14.2 Institutional Transformations in the Heritage Field 298
14.3 Digitization of Cultural Heritage Collections 301
14.4 Audience Participation 303
14.5 Grassroots Heritage Initiatives 305
14.6 Urban Cultural Heritage Networks 307
14.7 Conclusion 309
References 311
Part IV Conclusion 316
Chapter 15 The Complexities of Mediatization: Charting the Road Ahead 317
15.1 Introduction 317
15.2 Dynamics of Mediatization—The Lines of Discourse in This Volume 318
15.3 Three Complexities of Mediatization 320
15.4 Perspectives of How to Research the Complexities of Mediatization 327
References 330
Index 334