Electoral Strategies and Political Marketing

Shaun Bowler, David M. Farrell (Herausgeber)

Buch | Hardcover

245 Seiten

1992
Palgrave Macmillan (Verlag)
978-0-333-55894-2 (ISBN)

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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

List of Tables and Figures - Notes on the Contributors - Preface - The Study of Election Campaigning; S.Bowler & D.M.Farrell - Austria: the 1990 Campaign; W.C.M ller & F.Plasser - Britain: the 1987 Campaign; P.Webb - Denmark: the 1990 Campaign; L.Bille, J.Elklit & M.V.Jakobsen - Finland: the 1991 Campaign; J.Sundberg & S.H gnabba - France: the 1988 Presidential Campaign; K.Lawson & C.Ysmal - Germany: the 1990 All-German Election Campaign; B.Boll & T.Poguntke - The Netherlands: the 1989 Campaign; P.van Praag Jr - New Zealand: the 1987 Campaign; D.Denemark - The USA: the 1990 Congressional Campaign; R.S.Katz & R.Kolodny - The Informed Electorate? Voter Responsiveness to Campaigns in Britain and Germany; S.Bowler, D.Broughton, T.Donovan & J.Snipp - Conclusion: the Contemporary Election Campaign; S.Bowler & D.M.Farrell - Index

Erscheint lt. Verlag	17.11.1992
Reihe/Serie	Contemporary Political Studies
Zusatzinfo	X, 245 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung ► Vergleichende Politikwissenschaften
ISBN-10	0-333-55894-4 / 0333558944
ISBN-13	978-0-333-55894-2 / 9780333558942
Zustand	Neuware