Advertising and Promotional Culture
Bloomsbury Academic (Verlag)
978-1-137-02624-8 (ISBN)
Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
P David Marshall is Chair in New Media, Communication and Cultural Studies at Deakin University, Australia. Joanne Morreale is Associate Professor in Media and Screen Studies at Northeastern University, USA.
Introduction: The Strange Cases of Advertising
1. From Production to Consumption: The Rise of Patent Medicines
2. Building Consumer Culture: The Department Store and Mail Order Catalogue
3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products
4. Traditional and Ambient Advertising: Targeting Children Through Cereal
5. Volkswagen and the Creative Revolution
6. The Meaning of Design and Design of Meaning: The IKEA Experience
7. Globalization and Advertising: The Case of Nike
8. Advertising and Politics: Selling Presidents as Soap
9. The Institutionalization of Branding and Branding of Self
10. Advertising and Social Action: Dove and Real Beauty
11. The Prosumer in Consumer Culture: YouTube and Annoying Orange
Conclusion.
Erscheinungsdatum | 06.04.2018 |
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Zusatzinfo | 6 bw illus |
Verlagsort | London |
Sprache | englisch |
Maße | 155 x 235 mm |
Gewicht | 530 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft |
Sozialwissenschaften ► Soziologie ► Allgemeine Soziologie | |
Schlagworte | Advertising • Advertising and Culture • Advertising and Promotion • Case Histories • children • Culture • Food • Gender • Globalization • Politics • Promotional culture |
ISBN-10 | 1-137-02624-3 / 1137026243 |
ISBN-13 | 978-1-137-02624-8 / 9781137026248 |
Zustand | Neuware |
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